Table of Contents
Introduction
In a fast-changing digital world, advertising is key to business growth. Google Ads advertising is one of the most effective strategies to increase visibility, attract customers and boost sales. Although Google Ads, formerly known as Google AdWords, is a powerful tool, many businesses face challenges in optimising campaigns and managing budgets. In this article, we’ll explore Google Ads advertising in detail, its benefits compared to other methods, best practices, and why it makes sense to hire an ad management expert.
1. What is Google Ads advertising and how does it work?
Google Ads is an advertising platform that allows businesses to show their ads on Google Search, YouTube, Gmail and millions of partner sites. Advertising works on a pay-per-click (PPC) basis, which means that the advertiser only pays when the user clicks on the ad.
The main types of Google Ads campaigns:
Search campaigns – Ads that appear at the top of search results.
Display campaigns – Graphical ads that appear on websites.
Shopping campaigns – Adverts for e-shops showing products with prices.
Video campaigns – YouTube ads.
Performance Max Campaigns – Campaigns that take advantage of all Google platforms at once.
2. Advantages of Google Ads compared to SEO and Meta (Facebook & Instagram) campaigns
Many entrepreneurs wonder whether they should opt for Google advertising or focus on Google Optimisation (SEO) and Meta campaigns. Each strategy has its advantages, but Google Ads offers some key benefits:
Google Ads vs. SEO
| Aspect | Google Ads | SEO |
|---|---|---|
| Speed of results | Same ad display | More months needed |
| Costs | Pay per click | Long term free traffic |
| Duration of the effect | As long as you pay for ads | Long-term effect |
| Measurability | Real-time, accurate analytics | Harder-to-measure results |
| Targeting | Very specific and precise | Limited to search queries |
Google Ads vs. Meta (Facebook) Campaigns
| Aspect of a | Google Ads | Meta campaign |
| Purpose | Active search for services | Capturing attention |
| Conversion rate | Higher | Lower |
| Display your ad | In search, Gmail, YouTube | On social networks |
| Targeting | Inclusive terms | Interests and demographics |
3. Best practices for successful Google Ads advertising
To get the best results from Google Ads, it’s essential to set up and optimise your campaigns correctly. Here are some best practices:
a) Using the right keywords
Focus on long-tail keywords as they have less competition and higher conversion rates.
Regularly analyse your search terms and exclude irrelevant words.
b) Landing page optimisation
Landing pages should be fast, clear and tailored to the ads.
Include a clear CTA (Call-to-Action) to encourage users to take action.
c) Continuous testing and optimisation
Test different versions of your ads with A/B testing.
Monitor the analytics and adjust your budget according to the best results.
4. Why hire a Google Ads expert?
Many entrepreneurs choose to manage Google Ads campaigns themselves, but often face high costs and poor results. Hiring an expert brings many advantages:
Setting up campaigns correctly – Experts know how to set up your ads for maximum effectiveness.
Budget optimisation – Optimise spending for the best possible return.
Continuous monitoring and adaptation – Regularly adjust strategies based on data.
Increased return on investment (ROI) – Better results mean more revenue.
If you are looking for experts in Google Ads advertising, please visit our Google Ads Management page.
5. Google Ads Price List – How much does it cost to advertise on Google?
Google Ads campaign prices vary depending on the industry, competition and targeting. Average prices per click (CPC) are:
Low competition: €0.10 – €0.50
Medium competition: €0.50 – €2.00
High competition: €2.00 – €20.00
Proper campaign optimisation can significantly reduce costs and increase profitability.
6. Google Ads Campaign Management Fee Schedule
The cost of managing Google Ads campaigns depends on a number of factors, including the size of the campaign, the competition in the industry and the advertising strategies chosen. Typically, companies pay for campaign management in one of the following ways:
Percentage of advertising budget – It is common practice for agencies to charge a percentage of the total monthly advertising budget. This percentage usually ranges between 10% and 20%.
Percentage of revenue generated – Some agencies offer a model where their commission is based on the revenue generated by the advertising campaign.
Fixed price – Some agencies offer fixed service packages where the customer pays a pre-determined monthly amount regardless of usage.
It is important to understand that low cost management often means less time spent on optimising campaigns, which can lead to poorer results. Proper optimisation, testing and adjustments take time and experience, so it is advisable to choose a professional with a proven track record of success.
Conclusion
Google Ads advertising is an extremely powerful tool for acquiring customers and increasing revenue. Compared to SEO and Meta campaigns, it offers instant results, precise targeting and full control over your budget. However, proper set-up and continuous optimisation of campaigns is crucial for optimal results. Hiring an expert is the best solution for companies that want to achieve the best possible results.
For professional management of your Google Ads campaigns, please visit our AdWorld PPC Services page.